Hi there,
I recently attended a workshop entitled 'Email Is So Dead' on how, as artists, we should be promoting ourselves. This really applies to those of us interested in selling our work. It was rewarding and I have been busy taking the necessary action.
Essentially, it is all happening on the Internet. If you don't have an internet presence then you are truly missing out. Unfortunately, a website is no longer sufficient; you need a more dynamic presence. This includes posting videos relevant to your work on You Tube , developing an artist page on Facebook for people to join and keep up-to-date with your work, and most importantly a blog. You may have noticed how many artist and other websites have a dedicated blog. Any other sites that showcase your work are worthy too. For example, I post images on a site called terminus1525.ca which is a site dedicated to promoting the work of Canadian artists, everything from music, to painting, poetry, photography and more.
So, what is the purpose? If you are not interested in selling your work, or gaining entry into galleries, then a website of what you do is obviously fine. Or even no website at all. But, if you are interested in promoting your work so it is easier to sell or exhibit (get people to know who you are), then the purpose is partly to do with barbell economics.
Currently, the barbell is leaning heavily on one side. It is dominated by large corporations that sell crafts and the like, made in China, for cheap. There is no personal connection. You buy the product without ever knowing the creator. On the other end of the barbell are people like me; small artisans selling their work to the local population or, hopefully, beyond. Here, the buyer often meets the creator, the buyer has discussed with the artist what they want, they hear
stories about how the craft was created. People love to hear stories; I have often sold a picture because I told the story of how that picture came to be. The inspiration. And they learn of the personal values of the artist: what is important to them, their values on quality, on getting the right product to the customer on time, or even their values on their business and the environment. It is the personal connection, that is totally missing from the large corporations.
Swings and roundabouts So it is predicted that the barbell will balance itself; that small artisans will increase in number as the general public crave for that personal touch.
Your story + Your values = Your Brand
How to get your values and stories across to your customer That is where the internet comes in. If you have a dynamic presence on the internet, through video, blogs, social networking, people will learn about you; they will hear your stories, understand your values on your work, see what an expert you are, and learn to know what to expect from you.
It all takes time So, in the past few weeks I have been building my internet presence. I now have my
own blog as well as this one, I have a
Facebook page, I showcase my work on
Terminus 1525.ca, and I am slowly turning my website shop into an easier place to shop.
So, email is not dead but it is just a small part of the big world on the internet.
Get blogging...
Damian